Make Sure Your Prime Day Ready

Amazon’s “Prime Day” is an annual event where sellers on Amazon provide Prime members with 48 hours of discounts. The event is just around the corner and represents one of the company’s bigger sales events of the year. Here’s a quick look at some things you’ll want to know to make sure your Prime Day Ready.
When is It?
While Amazon still has not released the specific date of its big day, the business has confirmed that Prime Day 2021 will fall some time in June. Amazon intends to keep the specific date a secret until just weeks before the event. Believe it or not, you can keep checking for the date by asking your Amazon Echo Dot.
Key Dates for Sellers and Manufacturers
The following dates are Fulfillment by Amazon’s inventory cut-off dates for sellers. Make sure your inventory arrives by these dates to ensure your products are available for customers during Prime Day.
- May 30 – India
- May 31 – U.S. and Canada
- June 1 – Australia and Mexico
- June 6 - United Kingdom, Germany, France, Italy, Spain, the Netherlands, and Turkey
- June 7 – the United Arab Emirates and the Kingdom of Saudi Arabia
- June 13 – Japan
What to Tell Your Customers
The number one thing to tell your customers is to make sure they’re Prime members. The discounts associated with Prime Day are only available for Amazon Prime members. If your customers are not members, tell them they can sign up for a Prime free trial here.
Prime Day 2020 Facts
According to Amazon’s website, the following are some interesting facts regarding Prime Day 2020:
- Prime members saved over $1.4 billion on Prime Day
- Third-party sellers made over $3.5 billion on Prime Day
- The most popular Prime Day purchase across the globe was the Echo Dot
- The most popular purchase in the U.S. was card games
Contact Brand Focus Digital Today
Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):
- Food products
- Pet related merchandise
- Health and Beauty products
- Outdoor gear
Brand Focus Digital’s talent has decades of experience working at Amazon as well as other online retailers. Contact us now to learn more on how we can help maximize profits for your brands.








