Blog Post
Amazons Makes Changes to Deals & Promotions Based on Performance
Clint George • March 25, 2025
Brands that promote on Amazon will see a change in fees for coupons, lightning deals, and best deals starting June 2nd. There are benefits to brands given the fee structure is more based on performance than the flat fixed fees. But, if the promotion performs well, plan to fund a higher amount. Brand Focus Digital has seasoned experts at managing Amazon, its constant changes, and can help with:
- Reviewing your current strategy to understand where and how you may need to pivot
- Implementing brand tailored promotion segments
- Evaluating assortment to see if lower pack sizes and lower ASP items are an option and profitable
After June 2, 2025, be aware that:
- Coupons have a $5 flat fee per coupon
- Coupons have a variable 2.5% redemption fee
- These fees are separate from your Coupon budget, which fund the actual customer discounts
- Products that are priced higher than $20 retail will be impacted most
Below is a cost comparison we formulated of Higher Retail Product vs. Lower Retail Product:
Contact Brand Focus Digital Today
Brand Focus Digital provides tailored, one-on-one expertise to all things Amazon, E-Comm, digital marketing, brand management service! We work tirelessly and diligently with the makers of CPGs. In partnership, we deliver comprehensive solutions to maximize profits for your brands. We use 19 different advertising platforms to give brands more advertising power! We utilize AI capabilities in advertising, analytics, and content to help grow your brand's sales! As Ex-Amazon leaders, we understand consumable products and the nuances they bring to online selling vs brick and mortar. We offer full-service, al a carte, or project work! Our robust content team is unmatched and also ready to deliver full-service or project work.
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Launched today, episode 172 of the E-Comm Show features our very own leaders of Brand Focus Digital. Clint George (CEO) and Colleen Caso (VP) provide insider insights to manage Amazon right! What sets Brand Focus Digital apart from its competitors is that both Clint and Colleen are ex-Amazon managers, giving them insider experience, knowledge, and expertise. Andrew Maff of the E-Comm Show hosts an in-depth interview with Clint George and Colleen Caso so that together they pull the curtain back on what selling on Amazon successfully looks like. Enjoy the full episode here or on one of your favorite platforms: YouTube , Spotify , Apple Podcasts , Amazon Music , Stitcher Email clint@brandfocusdigital.com or colleen@brandfocusdigital.com today to learn more how we can grow your Amazon, e-Commerce business now. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): • Food products • Pet related merchandise • Health and Beauty products • Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
A new full-funnel Amazon strategy, Amazon Marketing Cloud , is now available for all advertisers! And, only available through approved partners like Brand Focus Digital. Amazon is much more than a shopping site! Between Twitch, Prime Video and live sports, Amazon is engaging shoppers in many ways. The only way to truly unify all those touchpoints is Amazon Marketing Cloud (AMC). AMC is an enhanced advertising data-gathering platform for current Advertising campaigns on Amazon. It allows advertisers to dig deeper into their marketing and audience data. For example, gain the ability to uncover critical marketing functions like consumer purchase journeys, overlap analyses, and new-to-brand acquisition. Advertisers who wait on AMC are going to miss out. First-party signals are the future. Amazon’s data is rich—but ultimately incomplete. To get a truly holistic understanding of your shoppers, you need to tie your first-party signals (in a privacy-safe way) to AMC. Adding 1P signals, according to our Amazon reps, is when you can “start to scale these audiences much further than what you're able to do if you just look at the signals that Amazon's providing.” Previously only available for DSP advertisers, AMC is now available for all advertising campaigns, and through an affiliated partner, like Brand Focus Digital. Brand Focus Digital has the access and expertise needed to gather, analyze and interpret the data for you. Contact us to get started immediately to enhance your advertising strategies today.
Sales on Amazon trending down or staying flat? Unsure how to navigate the newest FBA changes from Amazon? We’re offering a complimentary Brand Health Audit for Amazon in celebration of our 9-year anniversary! Take advantage of Brand Focus Digital’s offer which includes a comprehensive, no fuss, complimentary audit of your current brand on Amazon to help position it for better success in the future. Audit includes: Item detail pages 3P sellers Buy Box issues Pricing strategy and Profitability Brand Store/A+ and Content SEO and optimization Advertising and Promotional strategy, and much more. Email today for more information or to take advantage of this opportunity! Brand Focus Digital is also excited to be attending Unboxed next week in Austin. We’d love to meet up if you’re attending! Let us know!
Last week our leader, Clint George, spent time with Amazon and the Buy with Prime team! Not only was he engaged with the BwP Amazon team, he learned about cutting edge products and programs launching this week that help us help manufacturers like you! Amazon Today! A program that offers same-day delivery and in-store pickup from your retail locations. A unique opportunity to market your in-store selection on Amazon.com and offer same-day delivery or in-store pickup in a few hours from your store to millions of customers. Amazon Warehousing & Distribution - (AWD) Utilize Amazon as a 3PL warehouse to ship products from where they are manufactured in bulk (like Taiwan or another country) to the US, but directly into Amazon rather than another US based warehouse. Amazon Multi Channel Fulfillment - (MCF) a program where Amazon ships to customers that purchase from other websites like Etsy or Ebay for example. The shipment can be put in an unmarked box, so it doesn't appear to the customer that it’s coming from Amazon. Let’s talk today about how these programs can benefit you, your sales, and ROI! Learn more: https://www.brandfocusdigital.com/
Dim the lights, the results are in! Amazon’s annual Prime Day sales event was held from July 16 through July 17. The results show, among other things, an uptick in total money spent and a record set for the number of items purchased. In terms of Brand Focus Digital, we are excited to announce that many of our clients enjoyed a robust increase in sales during Prime Day. For example, a leading North American coffee company increased its sales during Prime Day (as compared to a regular Amazon day) by 704%. Similarly, a large-scale specialty food company increased its sales by 407%. Let’s take a closer look at some numbers and a few observations from the big event. What the Data Shows As reported by Bloomberg , this year’s Prime Day sales climbed 11%, as American shoppers reportedly spent 14.2 billion. Amazon also issued a recent news release saying that Prime Day had set a record for the total number of items purchased, but the company did not offer specific sales figures. Interesting, is a comparison of Prime day results to Walmart+ Week, which is Walmart’s main sales event that lasted for a whole week in June. According to PYMNTS Intelligence’s data , twice as many consumers shopped on Amazon’s Prime Days than during Walmart+ Week. But indications do show that Walmart Week participation is catching up to Prime Day participation. According to analysts, for Walmart to catch up all the way, it will need to grow the Walmart+ subscriber base more than anything. Both Walmart+ Week and Amazon Prime Day reported a 50% participation rate from subscribers, but the lag in their number of subscribers impacted Walmart+ Week's sales. Observers also found a key downside for Amazon that would have been a problem if the subscriber bases were the same size. Walmart+ Week shoppers, on average, spent more than Amazon Prime Day shoppers, primarily on groceries and high-ticket items. Consumers Focus on Sales Events and Coupons In the wake of Prime Day (and Walmart+ Week and Target Circle Week), PYMNTS reported that consumers increasingly wait until sales events to make major purchases. According to Katie Stratton, chief growth officer at Target-owned on-demand delivery aggregator Shipt: “In the past year, we’ve seen engagement in our promotions with higher-than-expected volume around popular seasonal moments.” Further, according to Katie Kobus, vice president of marketing at Save A Lot, “Customers are shopping circulars to find the best deals, and … we’ve seen an uptick in the use of coupons.” Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
Brand Focus Digital recently assessed a six-month advertising campaign that it launched for a popular pantry item brand selling within Amazon’s Grocery category. The results were phenomenal. For example, the company’s ad sales increased by 247% after just the first month, and total sales increased by 235% while ROAS increased by 65%. This particular client is now one of the leading brands within their category. We Maximize Your Advertising Reach We understand the advertising challenges our clients face and their sometimes-difficult ability to reach their target audience effectively. That’s why we’ve made it our mission to help merchants streamline their advertising process while concurrently maximizing their reach across numerous advertising platforms. Of course, we can help manage your brand on Amazon and Walmart.com, but we also help increase sales for our clients by utilizing such platforms as: Instacart advertising Shipt Staples Costco Best Buy Fresh Direct And More! Tips to Boost Prime Day Sales As to Amazon, please note that Amazon’s 10th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. To maximize your Prime Day sales, and your sales throughout the month of July, we recommend that merchants do the following: Get stock/inventory in ahead of time, Ensure your content is sound and buttoned up, Refresh any images, Include video, if possible, Make certain your SEO is revamped and retooled, and Create promotions the week before Prime Day, the week of, and the week after to fully maximize the increase in Amazon traffic that is evident throughout the month of July. Contact Brand Focus Digital today and let us help you improve your advertising endeavors to increase your product’s visibility and boost your bottom line! Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference. * Main image at top by rawpixel.com on Freepik
Yes! Well, sort of. Amazon’s 10 th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. While on its face this event appears to be two days in duration, keep in mind that Amazon sees an approximate 25% increase in sitewide traffic throughout all of July. So yes, Prime Day really means that merchants can see increased demand for their goods for an entire “Prime Month!” Tips for Merchants To maximize your Prime Day sales, and your sales throughout “Prime Month,” we recommend that merchants do the following: Get stock/inventory in ahead of time, Ensure your content is sound and buttoned up, Refresh any images, Include video, if possible, Make certain your SEO is revamped and retooled, and Optimize your advertising campaigns. Finally, merchants should create promotions the week before Prime Day, the week of, and the week after to fully maximize the increase in Amazon traffic that is evident throughout the month of July. Prime Day Details As usual, Prime Day means that Amazon prime members will get exclusive access to millions of great deals on top-notch brands. New deals will also continue to drop as often as every five minutes during select periods throughout the event. This means that prime members can come back and shop often to find something they love. Invite only deals are also back this year. Prime members can request an invitation to exclusive deals that are expected to sell out. Click here for 10 of the best Prime Day early deals you can shop right now. Prime members can also enjoy access to early deal drops from influencers as: Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury, and Alix Earle. Every day from July 8 – July 15, one of these individuals will drop exciting deals on their favorite products across top categories. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
Brand Focus Digital is constantly seeking innovative solutions for our Amazon brands. That’s why we’re excited to announce that we’re now partnering with Onsite Support (the company that brought you DimeTyd, Seller Locker, and Seller Bench). Onsite Support is a game-changer to protect your profits and combat Amazon’s new return fees. Additionally, our solution allows Amazon sellers to chat directly with buyers in particular. The solution allows sellers to: Redirect with frustrated customers: You can connect directly with Amazon customers using the GET PRODUCT SUPPORT button on the Amazon order page. Reduce return costs: You can achieve a 15-20% annual reduction in return costs, potentially saving $50,000 to $350,000 or more. Prevent negative reviews: Turn upset customers into brand advocates with your personalized support page, improving customer satisfaction and product ratings. Innovate with AI solutions: Onsite is doing incredible things with AI, including creating product expert bots that help customers troubleshoot issues or get assistance with installation questions. Over 500+ brands like yours have already saved significantly on return costs, reducing profit leakage, and driving success. Special pricing available for Brand Focus Digital clients! Email clint@brandfocusdigital.com today. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
We have exciting news to share! Brand Focus Digital is now a Buy with Prime Partner, and we can offer our expertise to help you grow your eCommerce business. Buy with Prime empowers merchants to provide shoppers with fast, free delivery, transparent delivery times, easy returns, and a seamless checkout experience that millions of shoppers know and trust. You can learn more about Buy with Prime here . Why Buy With Prime? Buy with Prime empowers merchants to grow their ecommerce business on their own site. They can attract Amazon shoppers with the trust of Prime and increase shopper conversions by an average of 25%* with fast, free delivery, transparent delivery times, and a checkout experience that millions of shoppers love.[i] With Buy with Prime, merchants receive shopper information, including order and contact details, which they can use to provide customer service and nurture relationships with customers to build their ecommerce business. Merchants can also accelerate growth with a suite of marketing solutions designed to promote the Buy with Prime badge across your site, social, search, and email marketing channels. Merchants can help improve their brand’s credibility among shoppers by offering authentic reviews from Amazon on products offering Buy with Prime. For merchants already using Fulfillment by Amazon (FBA), they can use one pool of inventory to fulfill orders from multiple sales channels. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference. [i] This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.
In the ever-expanding digital landscape, the success of ecommerce businesses hinges on their ability to harness the power of various advertising platforms. From Amazon to Walmart to Costco, and beyond, each platform offers unique opportunities to connect with potential customers. However, navigating this intricate web of advertising options can be daunting for many businesses. That’s where we come in! Brand Focus Digital understands the challenges our clients face in reaching their target audience effectively. That's why we've made it our mission to not only streamline the process but to excel in maximizing our clients' reach across numerous advertising platforms. We’re strategically positioned to help you achieve your goals and realize your business outcomes. Our Reaches Are Indeed Wide Brand Focus Digital can manage your brand on many advertising platforms, not just Amazon and Walmart.com! The possibilities include (but are not limited to): Instacart advertising Target.com Shipt CVS Staples Macy’s Meijer Fresh Direct Walgreen’s Costco Costco Canada Sam’s Club Lowe’s BJ’s Wholesale Best Buy/Best Buy Canada Ulta Beauty Home Depot Tractor Supply And more! Solutions That Work for You Navigating eCommerce is challenging, time-consuming, and overwhelming! We know this as we live and breathe eCommerce for small to large brands and companies. Our team puts in the time so you don’t have to. We deliver comprehensive solutions to our clients in the following areas: eCommerce and Amazon strategy Supply chain and logistics Catalog optimization SEO & marketing Packaging & right-sizing Data analysis and reporting Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference. * Main image at top by jannoon028 on Freepik