Brand Focus Digital’s CEO Interviewed by Authority Magazine

Clint George is the CEO and co-founder of Brand Focus Digital. We are excited and honored to announce that he was recently interviewed by Authority Magazine. You can find the link to the article here. In the course of the interview, Clint shares his business acumen, and skills and experience with selling goods on Amazon and other online retailers. We have included one Q&A from the interview below. Excellent job Clint!
Question:
Can you share with our readers five, nonintuitive, insider tips, in order to be as successful as possible on Amazon? Please share a story or example for each.
Answer:
- Choose or source products that are hard to get and sell them on Amazon. Use programs to help determine products that are underserved on Amazon and get your hands on them. For example, use a program like Jungle Scout to find an underserved category or product on Amazon and then sell it. This allows you to provide a value proposition to buyers looking for a product that is difficult to find, increasing traffic to your Amazon shop.
- Sell using multi-channel. Use Amazon inventory for other channels such as your website, eBay, or other retail sites by linking your Shopify to your Amazon inventory or other platforms that can help you sell to different channels at the same time.
- Make sure you are set up as a brand even if you are not established as one. If you are a reseller or third party, establish yourself a brand and become a part of the brand registry on Amazon. This will open up more tools and ways to drive Amazon sales, such as Brand Store, A+ content, etc.
- Have transparent pricing and pack size strategy. The fee to sell on Amazon is eight percent versus 15 percent in specific categories, so having a clear pricing strategy can help you lower your overall costs and improve margins. Knowing the current frequency of customer usage will allow you to determine the optimum pack size. For example, if you sell a particular spice that customers only use one bottle every three months, you don’t want to sell an entire case pack of six bottles as your central sellable unit. You need to find the right size for the optimum customer sellable unit and frequency of usage.
- Have a clear cost-reducing plan for advertising PPC and reducing Amazon selling fees. By following Step 4 above, you will have the right pack size and correct pricing, which will optimize your Amazon fees. Have a budget for promotions and stick to this. This is not only for advertising but for price-reducing promotions. Make an annual plan including a budget for each event and stick to it. As your sales grow, you can increase your spend level.
Contact Brand Focus Digital Today
Brand Focus Digital helps manufacturers sell their products easier and more efficiently on
Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):
- Food products
- Pet related merchandise
- Health and Beauty products
- Outdoor gear
BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.








