Amazon Ranks as the Most Preferred Retailer in U.S. Grocery Market

dunnhumby is out with its fifth annual dunnhumby Retailer Preference Index (RPI). The RPI assesses customer preference with regards to U.S grocers. Note that the index examines customer “preference” and not percentages of sales. According to the study, Amazon is the most preferred retailer in the approximately $1 million U.S. grocery market.
RPI Results
dunnhumby’s RPI looked at over 50 grocery retailers. The company assigned each one an overall customer preference index score using certain factors. Some of these include price, quality, operation, convenience, discounts, rewards, and speed.
The top 15 grocers were:
- Amazon
- H-E-B
- Market Basket
- Wegman’s
- Amazon Fresh
- Aldi
- Trader Joe’s
- Sam’s Club
- Costco
- Walmart Neighborhood Market
- Target
- Publix
- Walmart
- Bj’s Wholesale, and
- Fareway.
You can see last year’s results here.
“The pandemic has massively accelerated changes in how customers buy their groceries, and their behaviors are continuing to evolve,” said Grant Steadman, President of North America for dunnhumby. “2021 was the year that grocery retail became truly omni-channel. Retailers who delivered on their customers evolving needs in-store and online performed best.”
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- Food products
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