Supply Chain Disruptions Continue

Recent reports show that we are nowhere close to resolving supply chain challenges that were brought on with the rise of COVID. In fact, Bloomberg news forecasts that the current supply chain crunch will last well into next year as the delta variant upsets factory production in Asia and disrupts shipping. Within the U.S., increased customer demand and a labor crisis only add to the problem.
Consumer Brands Association’s Q2 CPG Economic Pulse Report
In addition to Bloomberg, the above referenced report forecasts that supply chain disruptions continue to unsettle the U.S. economy. The report also expects problems to remain for the foreseeable future as the pandemic continues. Geoff Freeman, president and CEO of Consumer Brands paints the unfortunate picture that “with supply chain backlogs more severe and the labor shortage more desperate, consumers’ access to essentials is threatened.”
The Economic Pulse report also notes the following:
- At home consumption is fueling consumer demand, to the point that demand rose 8.7 % in the second quarter of 2021,
- Increased demand is driving already constrained supply chains to the breaking point, which in turn is resulting in an increase in consumer products, and
- The U.S. is facing a serious labor crisis, citing the fact that while there were 12,000 jobs added to the consumer-packaged goods industry in the second quarter, more than 800,000 job openings remain.
Brand Focus Digital’s Take
Continued Supply chain difficulties have certainly been felt by manufacturers shipping products to Amazon due to the many reasons cited. Further, Amazon warehouses have also been impacted with the delayed receipt of products which also affects consumer selection of the goods that they like to purchase. Brand Focus Digital continues to monitor this situation, assist clients with selling their products during slightly restrictive times, and will report back with any breaking news.
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Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):
- Food products
- Pet related merchandise
- Health and Beauty products
- Outdoor gear
Brand Focus Digital’s talent has decades of experience working at Amazon as well as other online retailers. Contact us now to learn more on how we can help maximize profits for your brands.








