Brand Focus Digital Achieves Verified Partner Status from Amazon Ads!

Please meet Mandi George. If Brand Focus Digital were a sports team, Mandi would be our highly talented utility player. She can do it all! Since Employee Appreciation Day on March 1, Brand Focus Digital has taken some time to highlight our amazing talent. Our team members are indeed the reason why we surpass our clients’ expectations day after day. We can’t thank our employees enough, and we appreciate each and every one of you! Official Title at Brand Focus Digital and Responsibilities At Brand Focus Digital, I call myself the Jill of All Trades.😊 But mostly, I run the operations of Brand Focus Digital. I manage everything from accounts receivable to payable, to human resources, to marketing/communications, to strategic planning, to supporting the entire team wherever I can. Why I Like Working for Brand Focus Digital I joined Brand Focus Digital over seven years ago, when my husband, Clint, was about a year into launching the business. I was ready to try working in a different industry and wanted to support him in building a business of our own. Now, I wouldn’t trade it for anything. We work extremely hard providing the best service we can to our employees, clients, and partners. Employment History and Education I earned a Bachelor of Science degree and Master Certification in health education program development. Up until seven years ago, I held various health education program development roles in county public health, nonprofit, medical centers, and corporate. While I switched roles and industry, the importance of health and wellness remain to be an integral part of who I am. Fun Fact About Me In 2020, I skate skied a marathon which was one of the hardest work outs ever! To bring it down a notch, I started playing golf with my husband; and we now play quite regularly. I have THE best family in the world, and I am an identical twin. 😊 Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):  Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

Our focus this week is on Sarah Miller. Sarah is an integral member of the Brand Focus Digital team, and we sincerely thank her for all of her hard work and dedication. As you know, Employee Appreciation Day was March 1. It’s nearly impossible to honor all of our great employees in the span of a mere 24 hours. Thus, we continue to shine a spotlight on all of our great team members almost two months after the fact. Once again, thank you to all! Official Title at Brand Focus Digital and Responsibilities For over 3 years, I have managed: Client marketing strategies, Advertising, SEO, Listing optimization, Forecasting, and Shipment logistics. I also serve as a master troubleshooter in the complex world of Amazon and eCommerce. Why I Like Working for Brand Focus Digital What I love most is facilitating a brand’s sales growth through strong marketing strategies. I also love the brands I work with! Employment History and Education I have 20 years of CPG marketing experience and have launched or re-launched over 1,000 products in my career. I hold numerous marketing awards and have served as a: Senior Brand Manager at a top Grocery Retailer, and Marketing Director to a CPG company. These past roles have helped provide great insight into the intricacies of successful go-to-market strategies. In the past, I have also managed Amazon launches at two CPG companies. I have a degree in Psychology from LSU where I graduated number one in my class. I also hold a master’s degree in business from UT Austin. Fun Fact About Me I’m a certified iRest Yoga Nidra Meditation coach and have helped numerous people find deep relaxation and peace through meditation. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference. 

Please take a moment and meet Brand Focus Digital’s amazing Vice President, Colleen Caso. Colleen brings over a decade of experience with selling brands on Amazon to our talented team. Thank you again to all of our employees as we continue celebrating Employee Appreciation Day! You can never shine a spotlight on these people for too long. Their hard work and dedication are truly admired and respected. Official Title at Brand Focus Digital and Responsibilities Vice President. I am actually the former owner of Lift Sales & Marketing, which was a business that helped manufacturers utilize eCommerce platforms to drive brand awareness and increase sales through the use of diversified strategic plans and eCommerce tools. Lift Sales & Marketing merged with Brand Focus Digital in December of 2023, and I was delighted and honored to become Brand Focus Digital’s Vice President. I have worked alongside Brand Focus Digital’s CEO, Clint George, while at Amazon and have known him for decades. My current role allows me to continue to work alongside a distinguished colleague. I have been working with brands selling on Amazon for over a decade and each brand has different goals, directives, and strategies. Working with multiple brands allows me to utilize learnings from one brand and apply to others based on their KPIs and budget. I love helping to educate brands on eCommerce and creating strategies to best support growth. Why I Like Working for Brand Focus Digital I love working with our team at Brand Focus Digital because everyone has a great attitude toward each other, which is tremendous given our remote work. We all support each other and share our experiences so that we can make sure to spearhead issues or apply successful campaigns/strategies to other brands. Employment History and Education I have a fashion merchandising/business sales management Bachelor’s degree. I loved working in fashion but took an opportunity to join Amazon on the grocery team 15 years ago and never looked back. I really enjoy the CPG world and consulting with brands in all lifecycles. Fun Fact About Me I am a mom to two amazing daughters! I coach Girls on the Run for my oldest daughter and enjoy sharing that passion with her. I also love to travel and try new foods. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):  Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

Our spotlight continues to focus on our amazing employees as we proceed in our several month celebration of March’s Employee Appreciation Day. Please take a moment and meet our super skilled Manager of Business Management, Jeff Fisher. Jeff is an integral component to our amazing team! Please contact Brand Focus Digital today and let us assist with your eCommerce needs. Official Title at Brand Focus Digital and Responsibilities At Brand Focus Digital, I’m the Manager of Business Management. Like the other business managers on our team, I manage several of our client accounts. This means I do everything possible to help the brand succeed on Amazon, including providing support for operations, catalog management, sales and promotions, and advertising. In addition to these tasks, I provide support to the rest of our business management team. This looks like one-on-one support and team coaching, but it also involves acquiring tools and establishing best practices to ensure that our company continues to provide industry-leading services to our clients. Why I Like Working for Brand Focus Digital Prior to working at BFD, I worked for a larger sales and marketing company. The size and structure of the company presented significant challenges, particularly with regard to client relations and collegiality between employees. Our team at BFD is small (I prefer sleek and nimble), which is great as it allows us to develop strong relationships with each other. Additionally, a smaller size gives us the flexibility to meet the diverse needs of our clients. Moreover, it allows for a lot more creativity and freedom in how we approach issues that inevitably arise when working with Amazon. The bonus of doing that work for people you have genuine relationships with is rewarding. Employment History and Education Prior to my employment at Brand Focus Digital, I worked for several years on the operations team for the eCommerce division of Acosta Sales and Marketing. This gave me a solid foundation for learning the technical side of the business, and helped me learn all the tricks for combating the myriad issues that arise on Amazon’s back end. I have a bachelor’s degree in History from the University of Washington, as well as a Masters of Divinity from Fuller Theological Seminary. I bet you weren’t expecting that combination. Fun Fact About Me I’m a guitar player, singer, and songwriter. I lead the music program most Sundays at my church in downtown Seattle. I also recently became a Little League baseball coach for the first time, which is going okay. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

Please take a moment to meet our Senior Catalog Manager, J’son Cox. J’son has been with Brand Focus Digital for over four years. He is a talented and experienced member of a high caliber eCommerce team, which we are setting aside a few months to honor in light of this month’s Employee Appreciation Day. Brand Focus Digital attributes its success to our family of talented employees. Official Title at Brand Focus Digital and Responsibilities As Senior Catalog Manager, my role is to support the team in the management of the Amazon product listings and the maintenance of their attributes in the marketplace. I am the primary subject matter expert for enhanced content on Amazon, and the go-to contact for the creation of A+ pages, videos, brand stores and brand stories. I not only work closely with the Brand Focus Digital team and our clients to produce and/or refine existing content, but also consult with them to ensure that the implementation of creatives is within Amazon’s guidelines and best practices. My goal is to help optimize the Amazon listing quality, and the quality of all customer-facing content to the fullest - ultimately boosting the brand’s presence in multiple spaces within the marketplace. Why I Like Working for Brand Focus Digital Working with a small and efficient team provides us with a unique opportunity for great communication and in-house knowledge sharing. Reaching out to the nearest SME has been made easier than ever. After being employed by much larger corporations, I especially appreciate the availability and candor from our leadership, which is not found in the typical workspace. Employment History and Education I graduated from The Art Institute of Seattle with a Degree in Graphic Design and Illustration. After a brief stint of mostly freelance artwork, I spent 8 years as an SEO specialist for a Fortune 500 company, optimizing websites for the auto industry between the US, Canada, and Australia. I spent the last 6 years managing sellers on Amazon – the first couple years setting up accounts, advertising, providing reporting and implementing creative content between the Toy and Pet Supply category. Since then, I’ve been doing the same, primarily for the Grocery category, managing the content and catalogs for Amazon sellers. Fun Fact About Me I spent much of my youth on stage and at the drawing table, engaging in the arts and the performing arts. In high school I won the Division’s Outstanding Vocalist Award at the Mt. Hood Jazz Festival. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):  Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

In honor of our amazing team at Brand Focus Digital, we took the liberty of converting Employee Appreciation Day (March 1) into employee appreciation months. That’s right. We’re taking the months of March and April to introduce all of our skilled, talented, and passionate employees. Please take a few moments to get acquainted with one of our business managers, Chandler Ledgerwood. Official Title at Brand Focus Digital and Responsibilities Hello! I’m Chandler, an e-Commerce Business Manager with Brand Focus Digital. I have held this title for nearly 3 years! I'm the go-to person for brands selling on Amazon. My job is to make sure they do well and grow on the platform. I handle everything from tracking sales and managing inventory to figuring out the best advertising strategies to ensuring that a merchant’s product listings look top-notch. My aim is to make things run smoothly, boost sales, and make certain that a company’s brand stands out on Amazon. Paying attention to detail and getting real results is of upmost importance to me. In partnership with brands, I tackle and solve the challenges of selling on Amazon and help companies meet their sales goals. If you want to take your brand to the next level on Amazon, I've got your back every step of the way. Why I Like Working for Brand Focus Digital Working at Brand Focus Digital is great because our team is small, which means we can focus on vendors who align with our values and goals. This only makes our partnerships stronger. Plus, being able to work remotely is a huge perk for me. I love being able to set up my own workspace and manage my time in a way that works best for me (and my clients). It gives me the freedom to balance work and life without having to commute or deal with office distractions. Employment History and Education I come equipped with Amazon experience from my previous agency, where I honed my skills in managing Amazon accounts. Additionally, I hold a bachelor's degree from Central Washington University, where I studied IT and Business Administrative Management. I also earned a minor in Administration. This combination of hands-on experience and academic background provides me with a solid foundation to excel in managing brands on Amazon effectively. Fun Fact About Me I am a passionate cook! Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to):  Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

At Brand Focus Digital, we firmly believe that our success is deeply rooted in the dedication and hard work of our incredible team . Since Employee Appreciation Day on March 1, we have honored a few specific employees and we’ll continue to do so over the next few weeks. But today, it's our privilege to take a moment to express our heartfelt gratitude to our entire team and every member of our staff. Skilled, Renown, and Committed In a world where the eCommerce landscape is constantly evolving, it's the passion, expertise, and commitment of our team that sets us apart. From the creative minds behind our marketing advertising and promotional campaigns to the meticulous attention to detail of our customer service representative, every individual plays a vital role in our continued growth and success. Every business is often faced with unique challenges. When Brand Focus Digital is placed in this position, our team always rises to the occasion with resilience and determination. Whether it's adapting to Amazon, eCommerce curveballs, implementing innovative solutions, or going above and beyond to ensure customer satisfaction, our employees have demonstrated unwavering dedication and professionalism in the face of adversity. We're immensely proud of the collaborative spirit that defines our workplace culture. Our employees not only support each other professionally but also foster a sense of camaraderie and belonging that makes Brand Focus Digital feel like a second home. It's this sense of community that drives us forward and inspires us to reach new heights together. In honor of Employee Appreciation Day, we extend our sincerest thanks to our team for their hard work, creativity, and unwavering dedication. Your passion and enthusiasm are the driving force behind everything we do, and we're incredibly grateful for the opportunity to work alongside such talented individuals. Past Amazon Employees We’d like to take a moment to point out that several of our skilled teammates are past Amazon employees. This means our team has unique knowledge of Amazon advertising resources and can help you strategically improve your Amazon marketing plans. Our business managers also hold Amazon Advertising Certifications and Brand Focus Digital is a proud member of the Amazon Advertising Partner Network and earned the Verified Partner badge . . Our company is constantly engaged in, and working towards, adding additional Amazon certifications and acquiring new means to better assist our clients. Contact Brand Focus Digital Today Brand Focus Digital works tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear Our team has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

In recognition of Employee Appreciation Day, which fell on March 1st, we are taking some time over the next couple of months to highlight our talented and skilled employees. Please take some time to meet Christine Hunter. Her narrative is below. In focusing on Christine, Brand Focus Digital is proud to inform that 55% of our employees are women. A fun and honorable fact, especially considering that March is Women’s History Month! Official Title at Brand Focus Digital and Responsibilities As a business manager at Brand Focus Digital, my job is to support each of my clients as they tackle the wide world of Amazon. Each client comes with a unique set of challenges and needs, and it’s my responsibility to use my knowledge and tools to help them overcome those challenges. My duties vary based on the needs of each client, but ultimately my responsibilities for each include advertising, catalog management, problem solving, and identifying growth opportunities. Why I Like Working for Brand Focus Digital I love working at Brand Focus Digital. I love the trust and support I receive from both Clint (CEO) and my clients. While I may not have the most years of experience, I come with a lot of knowledge and fresh ideas on how to grow and reach new audiences. I work with clients in a variety of categories across Amazon, and each one offers me a new and unique challenge that I’m eager to conquer. Employment History and Education After graduating from the University of Northern Colorado with a BS in Tourism and Hospitality, I started my first big girl job at a small ecommerce company in Denver. My position focused on catalog management, order fulfillment, and day-to-day business operations. I got hands on experience with the merchant fulfillment side of seller platforms like Amazon, Walmart, eBay, and more. While working here I was also able to complete my MPS in Fashion Marketing. After a few years, I moved onto a small ecommerce agency where I was able to really grow my knowledge of both Amazon and DTC ecommerce. Here I acted as an account manager and conversion rate optimization specialist for our clients who fell into a wide variety of categories. In this role, I was able to expand my knowledge of different 3P platforms and focus on building strategies targeted towards large-scale growth across the ecommerce world. In 2022, I found myself at Brand Focus Digital with around 5 years of ecommerce experience and ready to continue expanding my knowledge of the ecommerce world. Fun Fact About Me I have four cats! All four of which are glued to my side at all times of the day giving me the nickname, The Mother of Cats. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products  Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

Employee appreciation day is March 1, 2024. In recognition, we’d like to take the next two months to highlight each and every one of our highly experienced, hardworking, and dedicated employees. There is no single doubt that Brand Focus Digital would not be where it is today without the contributions from our talented team. To our employees as a whole, we want you to know that your efforts do not go unnoticed. You are the heartbeat of this company, and it is your passion that fuels our progress. Your positive attitude and willingness to go the extra mile do not go unnoticed, and we are incredibly fortunate to have you all onboard. To all others, please take a moment and step into the shoes of one of our Business Managers, Nick DeJulius. Official Title and Responsibilities My ultimate responsibility at Brand Focus Digital is to manage and grow accounts in the best interest of our clients. We tailor our services to the unique needs of our clients, so no two days are alike. My duties range from advertising strategy and implementation to adding new items to a catalog to FBA shipment creation to compiling custom reporting based on specific KPIs. Throughout the month, I’m also meeting with clients for status updates and performance reviews, as well as attending various trade shows across the country. What I Like About Brand Focus Digital I like working for Brand Focus Digital because our small – but mighty – team size allows us to easily tap into our collective pool of experience and expertise to best serve our clients and navigate the ever-changing world of e-commerce. Our company also understands the importance of and utilizes software and technology which allows us to be efficient and effective in our work. Employment History and Education After obtaining my BBA in Marketing from Temple University, I spent the following few years in the boutique hospitality industry in New York in event sales and f & b management. While fast paced and fun, the round-the-clock schedule began to wear on me. I was then asked by my family’s 4 th generation pet food company to develop their emerging e-commerce and marketing departments. For the next 7 years I helped build out and implement the strategy and procedures to: Ship DTC nationwide (including frozen products), Refresh and update the branding and website, and Launch various social media platforms for the company. Recognizing the need to expand my knowledge within the e-commerce universe, I chose to leave the family business and join the wide world of Amazon and similar 3P platforms, and that’s how I was fortunate to land at Brand Focus Digital. Fun Fact In 2020, I adopted Dallas, a 2-year-old rescue Labradoodle from Texas, and it was the best decision of my life. Contact Brand Focus Digital Today Brand Focus Digital works tirelessly and diligently with the makers of (and not limited to):  Food products Pet related merchandise Health and Beauty products Outdoor gear Our team has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.