Client:

•An Inc. 5000 company, their clean, plant-based, gluten-free, dairy free, and Non-GMO baked goods are in stores around the US.

•In 2023, we launched their shelf stable products on Amazon’s very competitive marketplace.

Challenge:

•New items introduced into the highly competitive Amazon marketplace.

•Maintaining customer engagement.

•Brand/product awareness.



Solutions:

•Market Research and Preparation: Conducted market research to understand demand and competition. Ensured the product meets quality standards and develop attractive packaging.

•Optimized Product Listing: Created an optimized product listing with compelling descriptions, high-quality images, and relevant keywords.

•Competitive Pricing and Inventory Management: Set competitive pricing and managed inventory effectively. Used Fulfillment by Amazon (FBA) for logistics and customer service.

•Launch Strategy and Advertising: Implemented a launch strategy with promotions and discounts. Ran Amazon campaigns and used external marketing to drive traffic.

•Customer Engagement and Continuous Improvement: Encouraged reviews and address customer feedback. 

•Monitored performance data and optimize listings and campaigns accordingly.

Results:

•Remarkable sales growth of 167% in just a few short months.

•Consistent order volumes with an increase of 146%.

•Units ordered mirrored the trend in total orders with an over 800% increase.