A freeze dried fruit brand invests and it pays off!
Back in 2004, This brand emerged onto the snack scene with one goal: to offer a natural, delicious, healthy snacking option to consumers of all ages. Through strategic partnerships, retail distribution and more, it has become the #1 freeze-dried fruit brand in the country.
Platform: Seller Central
Category: Snacks
Focus: Inventory, Labeling, and Advertising
Overall Result: Sales trajectory of 57% growth year over year
The Challenges:
- Our client operated within a highly competitive dried fruit category, facing significant challenges in securing top-of-search visibility, maintaining share of voice, and driving consistent conversion performance.
- Growth efforts were further constrained by recurring stockouts and inventory discrepancies within Amazon’s tracking system, negatively impacting sales continuity and momentum.
- The brand remained cautious about increasing advertising investment, with initial skepticism regarding its potential to meaningfully accelerate growth.
- The client established an ambitious objective of achieving 57% sales growth.
Step by Step Solution :
- Brand Focus Digital partnered closely with our client to develop and implement a robust inventory management strategy, ensuring consistent product availability and minimizing stockouts.
- We collaborated to enhance labeling processes, including SKU optimization, enabling more accurate tracking, improved operational visibility, and successful receiving and check-in at Amazon warehouses.
- Following successful ad performance testing, the client approved an increased promotional budget, empowering Brand Focus to scale campaign initiatives, broaden overall market reach, and lift share of voice.
The Wins:
- Our client is on track to hit their ambitious +57% sales growth goal even after discontinuing several items.
- New to brand sales are up +61%
- Share of Voice up 300%
- Out-of-stocks down 95%
- Zero inventory check-in discrepancies